The Federal Ministry of Art, Culture, Tourism and the Creative Economy (FMACTCE) has taken another bold step toward transforming Nigeria’s creative landscape.

The ministry recently signed a Memorandum of Understanding (MoU) with the Lens for Good Initiative (@lens4good), a strategic partnership designed to empower Nigerian creatives through storytelling, innovation, and skill development.

A Partnership Rooted in Purpose

FMACTCE, Lens for Good Partner to Empower Nigerian Creatives

The landmark agreement was officially signed by the Honourable Minister of Art, Culture, Tourism and the Creative Economy, Barrister Hannatu Musa Musawa (@honhannatumusawa), and Julia Azubuike, Program Director of Lens for Good Initiative.

According to the Minister, the collaboration is a deliberate move to unlock new opportunities within the creative sector and nurture a generation of visual storytellers who can project Nigeria’s cultural identity to the world.

“This partnership is about giving our creatives the tools, platforms, and confidence to tell their stories on their own terms,” Musawa stated. “When Nigerians tell Nigerian stories, the world listens differently.”

Empowering Creatives through Storytelling & Innovation

FMACTCE, Lens for Good Partner to Empower Nigerian Creatives

The partnership focuses on equipping emerging and established creatives with the skills, resources, and mentorship they need to thrive in today’s digital-first creative economy.

Through workshops, exhibitions, and community-driven initiatives, the collaboration aims to foster authentic storytelling that reflects Nigeria’s diversity, resilience, and artistic excellence.

Lens for Good Initiative, known for its impact-driven media and capacity-building programs, brings technical expertise and a people-centred approach that complements the Ministry’s broader vision for the creative economy.

By combining public sector support with private sector innovation, the MoU sets the stage for sustainable growth where creativity becomes both a cultural expression and an economic engine.

A Boost for Nigeria’s Creative Economy

FMACTCE, Lens for Good Partner to Empower Nigerian Creatives

This partnership comes at a defining moment for Nigeria’s creative industry.

With the global creative economy projected to reach trillions of dollars in the coming years, Nigeria stands out as one of Africa’s most vibrant hubs for film, fashion, photography, music, and digital content creation.

Through this collaboration, FMACTCE aims to position Nigerian creators not only as participants but as global leaders in creative storytelling.

“Our goal is to empower local talent to build sustainable careers, amplify their impact, and showcase the beauty of Nigeria’s culture to the world,” said Julia Azubuike, Program Director at Lens for Good. “This is more than a partnership; it’s a movement for cultural renaissance.”

Advancing the Renewed Hope Agenda

The signing of this MoU aligns directly with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which emphasizes innovation, inclusivity, and creative empowerment as key pillars of national development.

For Hon. Hannatu Musawa, this collaboration represents yet another milestone in turning that vision into action.

By fostering partnerships that bridge government and private initiatives, the Ministry continues to create pathways for economic empowerment, cultural pride, and international recognition.

“The creative industry is Nigeria’s future,” Musawa affirmed. “When we invest in creativity, we invest in jobs, innovation, and the authentic voice of our people.”

Building a Creative Future

FMACTCE, Lens for Good Partner to Empower Nigerian Creatives

With this new alliance, FMACTCE and Lens for Good Initiative are set to roll out joint programs that promote digital literacy, film and photography excellence, and cross-cultural storytelling.

The partnership also reinforces the idea that Nigeria’s creative economy is not just tied to entertainment, it’s more about education, innovation, and nation-building.

With thousands of creatives set to benefit directly from the program, it is expected to create a ripple effect, inspiring others, generating employment, and redefining how Nigerian creativity is perceived globally.

Ultimately, the FMACTCE and Lens for Good partnership exemplifies what can be achieved when policy, passion, and purpose intersect.

It’s a reminder that storytelling is not just an art form, it’s a bridge to empowerment, cultural pride, and economic transformation.

And as Nigeria continues to inspire the world through art, music, and film, this collaboration ensures that the next generation of Nigerian creatives will not only tell their stories but also own the narrative.

FMACTCE, Lens for Good Partner to Empower Nigerian Creatives

Read more here: https://nigeriaeverywhere.com

FMACTCE, Lens for Good Partner to Empower Nigerian Creatives