In 2024, Nigeria’s creative economy generated $7.5 billion, and the numbers keep climbing according to the National Bureau of Statistics (NBS)

With Afrobeats topping charts, Nollywood films streaming worldwide, and Nigerian fashion hitting runways, the country’s cultural capital is rapidly turning into economic power.

At the centre of this rise is Nigeria Everywhere. This is a tourism and soft power brand showcasing the nation’s finest art, culture, and creativity.

A Global Movement

Nigeria’s Creative Economy to Reach $15B by 2030

Interestingly, projections show Nigeria’s creative economy could grow to $15 billion by 2030.

This is undoubtedly create millions of jobs while strengthening the country’s cultural influence.

Key growth drivers include:

Tourism: Adventure travel and cultural festivals bring international visitors.

Music & Film: Afrobeats and Nollywood exports expand Nigeria’s global footprint.

Fashion & Visual Arts: Designers and craftspeople earn acclaim on global stages.

The Role of Nigeria Everywhere

Nigeria’s Creative Economy to Reach $15B by 2030

More so, Nigeria Everywhere is seriously maximising digital storytelling, strategic partnerships, and immersive cultural experiences.

This is to further help position the country as a leading destination for culture-driven tourism.

Initiatives include:

Global campaigns that promote Nigeria’s heritage to a wider audience.

Collaborations with international travel platforms for better visibility.

Empowerment programs to support creative entrepreneurs and cultural tourism operators.

Importantly, the creative economy isn’t just about revenue, it’s about reshaping narratives.

Over all, every streamed film, played song, or collected artwork tells the world that Nigeria is innovative, vibrant, and unstoppable.

Meanwhile, stay updated in our News section for more on this cultural and economic revolution.

Nigeria’s Creative Economy to Reach $15B by 2030