Culture, when wielded strategically, redraws the world’s map every few decades.

Not on paper but in soft power, imagination, in who gets listened to, and whose creativity reshapes global cultural moments.

But here’s the part that should make every policymaker, investor, business owner, creative, and citizen pause: Global cultural waves don’t happen by accident. They happen by strategy.

And as the CEO of FutureTech Media and Director of Nigeria Everywhere, Boye Balogun is working closely with Nigeria’s Ministry of Art, Culture, Tourism and the Creative Economy in engineering that strategy intentionally, creatively and, structurally.

Recently, Boye sat down with CEO Middle East Magazine to explore how media, technology, creativity and culture can shape global brands and economies.

Read here: https://www.ceo-middleeast.com/ceo/business/boye-balogun-culture-is-the-new-oil

When a Country Treats Culture as Strategy, Boye Balogun, Shares What Really Happens

One of the most striking lines from the conversation was simple yet seismic:

“Culture is the new oil, and creativity is its energy.”

A statement like that doesn’t come from excitement. It comes from data, global patterns and understanding what the next decade of brand and soft power will look like.

It’s about the future of:

National reputation

Cultural equity

Tourism-driven revenue

International influence

Africa–Middle East collaboration

And how nations convert creativity into capital

FutureTech isn’t approaching this with guesswork. Rather, tech, cultural intelligence, and strategic storytelling to build something most countries didn’t realise they needed until after they lost their cultural dominance.

If you’re building in media, tech, policy, tourism, cultural diplomacy, branding, marketing, or innovation, this is one piece you cannot afford to skim.

👉🏾 Read the full interview here.

When a Country Treats Culture as Strategy, Boye Balogun, CEO of FutureTech, Shares What Really Happens