
About Nigeria Everywhere
With numerous talented creators exporting cultural assets worldwide, Nigeria's cultural heritage inspires the creative economy, provides livelihoods for communities, and offers boundless potential.
NIGERIA’S OFFICIAL GLOBAL SOFT POWER AND TOURISM BRAND.
The Destination 2030, Nigeria Everywhere initiative was set up with the aim of establishing Nigeria as the leading global hub for arts, culture, tourism and creativity.
It is a national strategy with the vision of positioning Nigeria as a leading influence of creative expression and cultural exchange. Our key objectives include;
Accelerating the transformation of the arts, culture and creative economy into a primary force for economic growth and shared prosperity.
Repositioning Nigeria as a premier tourism destination, showcasing its diverse cultural experiences, natural wonders, hospitality, and unique culinary offerings.

Unmistakable culture,
exceptional talent, from Nigeria to the world
#NigeriaEverywhere
Ministry of Art, Culture, Tourism and the Creative Economy
The Federal Ministry of Art, Culture, Tourism and Creative Economy (FMACTCE) was established on August 21, 2023 by President Bola Ahmed Tinubu as a beacon of hope and progress in the realization of the Renewed Hope Agenda of his administration.
The creative economy in Nigeria has long thrived independently, but with the inception of the Ministry, a new era of government support and guidance has emerged. The Ministry is dedicated to bridging the gap by offering updated policy guides that adapt to the cultural and technological shifts sweeping across Africa and the global stage.
FMACTCE is not just a Ministry; it is a catalyst for innovation, growth, and the empowerment of Nigeria's vibrant cultural and creative sector.
Leadership

Bola Ahmed Tinubu (GCFR)
President of the Federal Republic of Nigeria

Hannatu Musa Musawa
Honourable Minister for Art, Culture, Tourism and Creative Economy